Directing a Global Cybersecurity Brand

Digital advertising drives awareness and supports Fortinet’s global product and brand campaigns. I designed a system of digital ads deployed across display networks, social platforms, and programmatic campaigns targeting enterprise IT audiences.

The core problem: communicating complex cybersecurity solutions inside highly constrained ad formats while cutting through competitive digital environments — without diluting brand consistency. I built concepts around a strong messaging hierarchy, recognizable brand elements, and concise value propositions, then adapted each cleanly across formats and platforms. The result was a consistent, high-performing ad system that increased brand visibility and drove engagement with enterprise decision-makers.

Email is a key channel for engaging enterprise customers and supporting global campaigns. I designed a series of marketing emails promoting cybersecurity solutions, product updates, and event initiatives.

Working within email’s hard constraints — where clarity, hierarchy, and responsiveness make or break engagement — I built clean, modular templates that prioritized clear messaging and brand consistency, translating campaign goals into layouts optimized for readability and performance across devices. The system let Fortinet deliver consistent, on-brand communication to enterprise audiences at scale.

For Fortinet’s global campaigns I designed print advertisements and sales collateral for industry publications, trade shows, and enterprise marketing initiatives. Cybersecurity carries dense, technical messaging; the challenge was distilling it into concise, visually engaging pieces that capture attention quickly while staying aligned with Fortinet’s global brand system.

I developed concepts that paired bold imagery with clear messaging hierarchies so key product benefits and differentiators read instantly, balancing strong brand presence with simplified storytelling for enterprise IT audiences — then extended the system into sub-branded solution collateral, covers, and interior layouts. The work deployed across publications, conferences, and campaigns, strengthening Fortinet’s presence and consistency across print, digital, and event channels.

Fortinet shows up at the major global cybersecurity conferences and enterprise events where brand presence is critical to attracting and engaging IT decision-makers. I contributed to the design and art direction of these experiences — booth environments, digital signage, promotional video, and large-scale media-wall content — including the Accelerate 26 brand system.

Rather than treating a booth as a static display, I designed for the journey: how people move through and experience a space. I developed integrated visual concepts across booth graphics, signage, event video, and media-wall animation, working with marketing teams and production partners while leading hands-on design, motion, and final asset delivery across every touchpoint. The work created high-impact brand moments at global conferences — Accelerate alone draws 3,000+ customers and partners — reinforcing brand consistency and Fortinet’s cybersecurity leadership.

Video and large-scale media-wall content amplify Fortinet’s presence at conferences and enterprise events. I led the creative direction, design, and production of promotional films and media-wall content that had to stand out in crowded trade-show environments while clearly conveying technical cybersecurity concepts — and scale across many screen sizes, formats, and touchpoints.

My process ran from concept and storyboarding, through motion and video production combining motion graphics, live-action, and branded assets, to cross-functional collaboration with marketing, event teams, and production vendors for seamless deployment. I oversaw final production to hold visual and messaging standards across every piece — creating immersive experiences for Accelerate, the Security Operations Summit, AppSec Summit, and Flag the Hack.