PrediBall · 2026
A Football Prediction League, From Zero to Launch
PrediBall is a next-gen football prediction league for the Champions League, the Premier League, and the world’s biggest competitions — predict scores, climb live leaderboards, and run private leagues with friends. As co-founder and Creative Director at Canvas & Core Labs, I owned the brand, product UI, marketing, and website end to end, and shipped it across iOS, Android, and web — to 9,000 users in its first month.
- Product
- PrediBall
- Role
- Co-founder & Creative Director
- Year
- 2026
- Disciplines
- Brand Identity, Product UI, Web Design, Marketing, Creative Direction
The Product
PrediBall is a next-gen football prediction league. Pick outcomes and exact scores across the Champions League, the Premier League, and a thousand more competitions; watch a live leaderboard reshuffle as matches play out; and run private leagues with friends, family, or the office. I co-founded PrediBall at Canvas & Core Labs and led it as Creative Director, owning every part a fan touches — the brand, the interface, the marketing, and the website — from first sketch to a shipped launch.
The Challenge
Prediction pools have run on spreadsheets and clunky legacy apps for years — slow, ad-riddled, and impossible to keep in sync. PrediBall had to replace all of that with something that felt fast, beautiful, and genuinely fun. The harder problem was range and restraint: a product deep enough for stats-obsessed fans — expected goals, lineups, custom scoring — that still opened as one clean, obvious card for someone joining an office pool. And it had to launch into a crowded football-app market on a brand people would trust with their bragging rights.
The Approach
I set one principle — fast, focused, and unmistakably football — and carried it through every layer. A confident dark identity built on deep navy and a vivid orange, a two-tone wordmark, and Plus Jakarta Sans throughout. A product UI that turns dense match data into calm, tappable cards and hides real complexity behind single actions. And a marketing campaign and website that sell the whole experience in one scroll. Owning brand, product, and marketing together kept the invite, the app, and the campaign feeling like one thing.
The Brand
Brand Identity · Art Direction
PrediBall had to feel like match night — fast, confident, and unmistakably football, without tipping into the loud, sports-betting aesthetic. I built the identity on a deep-navy stadium palette with a vivid orange as the signal color, a two-tone wordmark that splits “Predi” and “Ball,” and a ball-brain icon for the predict-and-compete idea.
Plus Jakarta Sans carries the whole system, so the brand a fan meets on the website is the exact one they live in on match day — from the app store badge to the last leaderboard row.
The Product Interface
Product Design · UI
PrediBall packs real football depth — exact scores, expected goals, lineups, brackets, custom scoring — into an interface that still opens as one calm, tappable card. Every screen was designed to make the next action obvious.
Predictions
The core loop is a single, distraction-free card: pick the outcome and the exact score before kickoff, with venue, time, and live points in view. Predictions stay editable right up to kickoff, then lock and settle live as the match plays out.
- Exact-score entry with a fast, tactile stepper
- Editable until kickoff, then locked and scored live
- Kickoff times, venues, and live point updates in one card
Leaderboards
Every prediction feeds a live table that reshuffles in real time as results come in. Badges, team flags, and per-stage breakdowns turn a scoreboard into a social competition — and once a match settles, you can see exactly what everyone else picked.
- Live standings against thousands of players
- Badges, nameplates, and team flags for identity
- Reveal opponents’ picks once a match is settled
Match Insights
Beyond the pick, each match opens into real depth — expected goals, possession, player ratings, and full pitch lineups with formations and kits — so the app rewards the fans who want to go deeper.
- Expected goals, possession, and full-time stats
- Top player ratings for every covered match
- Pitch lineups with formations, kits, and subs
Bracket Challenge
A separate knockout game layered on top of daily predictions: build the entire elimination tree from the first round to the final, and score alongside your league as the real bracket unfolds.
- Build the whole knockout, round by round
- Scores alongside your daily predictions
- Team flags and live progression to the final
Private Leagues & Scoring
Anyone can spin up a private league from a single shareable link, then tune exactly how it plays. A setup wizard walks through competition, player mode, and fully editable scoring — exact-score points, rarity bonuses for bold calls, advancement points, and bonus questions.
- One shareable link or code to start a league
- A wizard for competition, mode, and members
- Fully editable scoring — exact scores, rarity bonuses, and more
Around the Game
Around the core game sits everything a football community needs — a multi-league dashboard, football trivia with its own leaderboard, venue pages, badge and nameplate customization, and community profiles.
- Manage every league from one dashboard
- Football trivia with its own leaderboard
- Venues, badges, setup, and community profiles
The Marketing Website
Web Design · Art Direction
The website had to sell the whole product to a first-time fan and hand them the app in one scroll. I designed and built the marketing site to carry the brand end to end — the deep-navy identity, the vivid orange, and the same interface a fan meets inside the app.
It opens on the promise — “Predict. Compete. Win.” — walks each feature through real product screens, proves the range of competitions, and closes on the app-store links. PrediBall shipped across iOS, Android, and web, and reached 9,000 users in its first month.
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