About

I’m an art director and creative leader with 14 years building brands and campaigns for fintech, crypto, cybersecurity, healthcare technology, and consumer tech — from zero-to-one startups to global enterprise systems.

Today I’m Art Director at Fortinet, directing global brand identity across 30+ product lines for a NASDAQ-listed cybersecurity leader — and co-founder and Creative Director of Canvas & Core Labs, where I’ve shipped two consumer apps, PrediBall and Rostara, on iOS, Android, and web. PrediBall reached 9,000 users in its first month.

Across my career I’ve built brands from zero — most recently the consumer apps at Canvas & Core Labs, and before that as founding designer at crypto platform Abra — and led a full strategic rebrand at Securitize, with senior roles at Freedom Financial Network and Vanguard. I direct cross-functional teams of designers, copywriters, agencies, and production crews across brand identity, integrated campaigns, motion, video, and web.

I own the whole picture: the strategy behind a brand, the design systems and asset libraries that make it scale, and the hands-on execution — motion, film, and production — that makes it feel inevitable. And I’m equally at home in a regulated enterprise system or on a hospital wall full of animated characters.

Email me → LinkedIn

Experience

  • Canvas & Core LabsSan Carlos, CA

    Co-founder & Creative DirectorJan. 2026 — Present

    • Co-founded PrediBall and Rostara, two consumer products shipped on iOS, Android, and web, and set creative direction for both from positioning through launch.
    • Defined brand positioning and built both identities from zero — design systems, asset libraries, marketing sites, app store presence, and in-product visual language.
    • Directed brand and launch strategy for PrediBall, reaching 9,000 users in its first month.
    • Own the full creative and marketing function: campaign concepting, video and motion, social, and web, from strategy through delivery.

  • Fortinet (Everforth)Sunnyvale, CA

    Art DirectorJan. 2025 — Present

    • Directs global brand identity across 30+ product lines for a NASDAQ-listed cybersecurity leader, governing visual consistency across digital, print, photography, and video for global customer and employee audiences.
    • Led creative for 12+ major product launches and integrated campaigns, spanning events, digital signage, high-traffic landing pages, in-product advertising, and paid and organic social.
    • Produced 30+ motion graphics and video pieces, including hype and promotional films for Accelerate, Fortinet’s flagship global conference drawing 3,000+ customers and partners, plus the Security Operations Summit and Flag the Hack.
    • Directs freelancers, junior designers, and production crews across photo and video shoots.
    • Built and maintains design systems and centralized asset libraries that scaled creative production across marketing and product teams.

  • SecuritizeRemote

    Lead Founding Performance Designer2023 — 2024

    • Sole designer at a digital asset securities platform; directed an external agency and a contractor to deliver a full rebrand and website redesign in less than 6 months.
    • Repositioned the brand to serve institutional (B2B) and retail investor (B2C) audiences simultaneously, architecting a dual-audience identity system covering color, typography, imagery, and digital asset libraries.
    • Developed brand guidelines and design systems, partnering with engineering to enforce consistency across the core product and campaigns.
    • Designed and optimized web UI in light and dark modes, including UI motion, to improve accessibility and usability.
    • Launched integrated marketing campaigns across video, paid social, and event collateral to support growth targets.

  • AbraRemote

    Lead Founding Visual Designer2021 — 2022

    • First and sole designer at a crypto investment platform; established brand identity, design systems, asset libraries, and marketing templates from zero.
    • Led a 360° acquisition campaign that delivered a 25% increase in new user signups, a 20% higher landing page conversion rate, and 15% higher paid ad CTR against the prior quarter.
    • Directed an external agency and contractors across paid media, organic social, email, landing pages, events, and branded merchandise.
    • Delivered a full website redesign and UI animation, collaborating with engineering through implementation to lift conversion.

  • Freedom Financial Network (Achieve)San Mateo, CA

    Senior Visual Designer2018 — 2021

    • Established the company’s first unified brand identity and guidelines system, replacing uncontrolled, inconsistent creative across every digital and print channel.
    • Produced explainer videos and client testimonial films for the brand’s YouTube channel — planning, storyboarding, directing, shooting, and editing end to end.
    • Designed and animated paid social and display campaigns across Facebook, Instagram, LinkedIn, Yahoo, and YouTube, partnering with channel managers to optimize creative against live performance data.
    • Mentored junior designers and served as creative consultant to cross-departmental teams.

  • VanguardMalvern, PA

    Lead Multimedia Designer2015 — 2018

    • Directed multimedia campaigns across a cross-functional team of 14 — 6 designers, 5 project managers, and 3 copywriters — serving internal and external global audiences.
    • Delivered campaigns reaching an internal audience of 15,000+ employees alongside external client-facing work for one of the world’s largest asset managers.
    • Standardized creative workflows and production best practices, strengthening brand consistency and reducing turnaround time across the design team.
    • Designed UI prototypes, infographics, and motion graphics for high-stakes executive presentations.

  • Early Career

    • Motion Graphics Designer, MOD Worldwide — Philadelphia, PA (2014 — 2015). Marketing campaigns and social content strategies for global brands such as Aetna, St. Regis, McGraw Hill, and Innovation Health.
    • Graduate Research Assistant, University of Connecticut (2012 — 2014). Interactive scenes for the Boston Children’s Hospital Media Wall, a permanent installation still running today.

Education

  • MFA, Digital Media & DesignUniversity of Connecticut2012 — 2014GPA 3.9
  • BS, Product & Industrial DesignTabriz Art University2004 — 2008GPA 3.8 · Ranked 62nd of 150,000 nationally