FalconX · 2022
Satoshi — An Institutional Trading Platform
Designed the web experience for Satoshi, an AI-powered trading assistant aimed at financial institutions, hedge funds, and family offices — a dark, data-dense interface engineered to make sophisticated crypto tools feel legible and authoritative.
- Client
- FalconX
- Role
- Visual / Web Design
- Year
- 2022
- Disciplines
- Product UI, Web Design, Fintech, AI
The Challenge
Institutional audiences demand density and precision; the design had to communicate real-time market data, algorithmic trading, and security without overwhelming, and every element needed to read as enterprise-grade. Underneath that sat a harder problem: the existing site wasn’t converting. High-intent visitors — hedge funds, family offices, and institutional desks — were landing without a clear sense of what Satoshi did or why to trust it, and leaving before requesting a demo.
The Approach
A restrained dark UI, a strict typographic hierarchy, and considered data visualization let the product’s intelligence take center stage. Motion and imagery were used sparingly and deliberately — enough to signal innovation, never enough to distract from the numbers.
Solving for Conversion
To turn browsing into demo requests, I rebuilt the page around a single clear narrative: a bold value proposition up top, credibility signals surfaced early — $1.5T+ in trading volume, 94% access to global digital-asset liquidity, and 600+ institutions — and a direct, repeated path to “Request a Demo.” A dense, hard-to-parse site became a guided journey that told institutional visitors what Satoshi was, proved it was trustworthy, and gave them an immediate reason to act.
